The Abstinence Violation Approach Non 12 Step Drug Rehab and Alcohol Treatment
The idea of AVE also describes the behavior of dieters who overindulge when they exceed their daily calorie goal because they consider that the day is lost. For example, if dieters eat “forbidden” foods (e.g., a piece of brownie) their diet is ruined. They have impulsive thoughts, like ‘‘I’ve already blown my diet, I might as well continue to eat,’’ and start overeating. This motivational explanation of overeating has been termed the “what-the-hell-effect” by Polivy and Herman . Once […]
